Marketing Demystified

You have what you believe is the best product or service available in your industry and people will love it. They will love you!  But if nobody knows you exist, then what good are your efforts?

Marketing is as basic as it is complex.  There are many avenues which you can choose but no matter which direction you take, basic principals apply.

  • You need a clear message.
  • Identify your target.
  • Focus on core services.
  • Position your business as THE industry standard.
  • Create a call to action.

Now there are MANY marketing choices for you to make such as adwords, pay-per-click, blogging, direct mail, print, radio, tv, email blasts, etc, etc.  Still the principals above apply to all.

Do some research, find out where your target hangs out and put your message there!  I will say this: if you can’t track it, don’t do it.  With the advent of analytics and heat tacking, it is easier than ever to gauge the effectiveness of your marketing.  And when you are armed with that data, you can adjust your marketing strategy accordingly.

Confused?  Don’t be.  Solstice Media can help.

Give us a call today at 610.529.0122.

Have an awesome day!

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